“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Source: Content Marketing Institute
“Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”
Content marketing is the new black, orange, grey or whatever color you want to associate. But it isn’t new.
Many people often get confused by all the different terms that are used by marketing professionals, web designers or others that consider themselves digital marketing professionals. This constant renaming of a strategy that has had relatively minor changes over the last couple decades is more than likely the result of the evolution of the Google Ranking Algorithm. As competition increases and users demand more, the things that Google uses to serve the best results has had to change to accommodate these new demands.
Some associate this change as a bad thing, since some of the old link strategies were rendered useless and, in some cases, get you penalized. But it is merely a shift in the way that websites get ranked. It was not a bad strategy at the time, but like all things in business you need to adapt to survive. All companies in the industry, big and small, had to change.
Even large businesses took a hit as this shift happened. One notable casualty was the BMW website, which was actually removed from the Google index due to an algorithm change.
Panda, Penguin, Pigeon, to name a few of the updates. See the history of Google algorithm changes here.
Content marketing is very important.
Content marketing was, is, and will continue to be an integral part of SEO. Anyone spouting off about how SEO is dead, or how content marketing is better than SEO, is someone you should not look to for advice. I want to emphasize this fact.
Yeah, SEO used to also be all about building links, and where do you think some of those links came from?
You guessed it: Content.
Some businesses will be great at producing content, while others may not. This is where a professional might be a value add to your strategy. Unless you are, yourself, a digital marketing professional that is constantly updating their skill-set, you might be better off focusing on what your business does instead of adding more endless reading and research to your plate.
So yeah, we do content marketing. And we understand the engineering behind it.
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