SEARCH ENGINE MARKETING

SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimization, or SEO, is the process of making your website more attractive to search engines as well as visitors to your website. The process is ever-evolving, and we constantly monitor the industry to keep up to date with strategies that are effective. We also are mindful of dated techniques that no longer work and can cause harm to your SEO. We draw upon our existing clients success to spot trends and develop cutting edge methods to stay ahead of the competition.

 

ON-PAGE SEO

Our on-page search engine optimization service provides search engine-friendly recommendations for your web pages that will increase the quality of your website and strengthen your opportunities to be indexed properly in the search engine databases.

Some of the areas that we evaluate are:

  • Page titles and meta descriptions
  • Heading tags (H1, H2, etc.)
  • Image associated text (alt tags)
  • Overall page theme and content with keyword phrases
  • Internal linking
  • Webmaster tool verification
  • Analytics setup
  • Page load speed
  • Sitemaps

 

OFF-PAGE SEO

Off-page search engine optimization used to involve building large quantities of links pointing back to your website. Today, however, search engines are actually penalizing websites with these types of low-quality links. Effective off-page SEO in 2016 and beyond combines both the building of only the highest-quality links, and disavowing links that may actually be hurting your ranking.

Peter Hutcheson Design provides smart and sustainable monthly placement of thematic, vertical specific links. We use quality content that adds value to the products and services you offer, distributing it in areas that are appropriate to your business. Additionally, we promote these links with social channels and other methods that help search engines, and also human searchers, to find them.

Peter Hutcheson Design also analyzes your existing link profile and identifies problematic links that need to be removed in order to maintain a healthy campaign.

Are You Ready to Grow Your Online Business?

GET IN TOUCH

Here’s how to contact PHD.

We’d love to hear from you!

PHD
Pleasant Hill, CA. 94523
415.377.5857

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