Just like some people have trustworthy faces, some websites just feel like they can be trusted. If you are in business, you want to be one of those websites. Fortunately, there are some easy ways to build trust with your website with design elements.
1. BADGES
Free Shipping. Money-Back Guarantee. 30 Years in Business… turn any of these plan text slogans into a creative badge and visitors will feel that your claim is more authentic and valid.
If your business offers any type of warranty or special service, show it off with an eye-catching badge.
2. CLIENT LOGOS
If you’ve got a track record then show it off. If pictures are worth a thousand words, then client logos are worth two thousand in terms of building credibility. Nothing proves your worth more than your track record.
When people see that you’ve worked with other successful companies, they feel that they will achieve the same success by working with you.
3. TESTIMONIALS
Consumers are relying on reviews more and more in their buying decisions. Testimonials carry more weight than ever. Be sure to ask your best and happiest customers for testimonials and share them prominently on your website.
4. BE HUMAN
People like to do business with other people, not with faceless companies. It’s critical to showcase your humanity with your website. If your business has a strong or charismatic leader, then let them be the face or voice of your organization.
Showing your face literally tells a potential client that you stand by your service enough to put your face on it. People also remember faces better than other images. They will believe that you have a strong product, but they will remember you long after they’ve close the browser.
Consider adding a playful human element to your “about” page, or adding a blog where posts can be a little more personal.
These differences may seem subtle, but they can absolutely be the reasons why a new customer decides to give your business a call. These four ideas will build trust with your website and improve your conversion rates.