SEO VS PPC… WHICH IS BETTER?

With roughly 6 billion searches per day on Google, your business needs to show up near the top of search results, or risk losing out to the competitors who are. There are two ways to show up on Google’s first page: search engine optimization (SEO) and pay-per-click...

Ad Blockers and Digital Marketing

Digital marketers and advertisers are feeling nervous about the future of their advertising campaigns. This is because 198 million people worldwide now use ad blocking software, the result of this trend is a potential $41.4 billion loss in global revenue for 2016. To...