Fake Amazon Reviews

As an Amazon Prime member I truly feel that my quality of life has improved. Why, you ask? Because instead of the old school way of calling multiple retail stores to find a specific brand or the lowest price for an item I am interested in purchasing, all I need to do...

Working with the wrong web designer

Fixing new websites should not be the bulk of my business, however, lately there have been several dissatisfied owners of sparkling new websites that have sought out my help.  The common denominator is that all the owners of these new sites had chosen the low bids on...

Happy New Year

A great way to start the new year is with a clearly defined marketing strategy. If you own a local business, SEO is something you need to consider. But does SEO still work for SMB and local businesses? Many so-called experts are really critical when it comes to what...

Commenting in Forums

Are you using forums in your strategy to build topical authority?  If you are, congratulations, you are doing more than most business owners. But beware of the dark side of this strategy.  Comments made online should be well thought out with current, relevant and...

Back to school

It is that time of year and many of you have kids that are back in school, or getting ready to go back.  If you own a business, now is a great time to begin planning your marketing campaigns for the upcoming holidays. In addition, you can also start mapping out your...
Why asking a company for references is silly.

Why asking a company for references is silly.

When doing business today there are inevitably times when you will need to hire someone to provide a service. You may or may not know this person, but if you are unfamiliar with the company you are about to hire there seems to always be the urge to ask for references....

SEO VS PPC… WHICH IS BETTER?

With roughly 6 billion searches per day on Google, your business needs to show up near the top of search results, or risk losing out to the competitors who are. There are two ways to show up on Google’s first page: search engine optimization (SEO) and pay-per-click...

Ad Blockers and Digital Marketing

Digital marketers and advertisers are feeling nervous about the future of their advertising campaigns. This is because 198 million people worldwide now use ad blocking software, the result of this trend is a potential $41.4 billion loss in global revenue for 2016. To...

Background

Today we take a look at the background of the founder of our company, Peter Hutcheson. Peter has been in the Sales and Marketing field for over 20 years and has grown or built several successful companies as the lead business developer. Working with client marketing...

4 WAYS TO PROTECT YOUR BUSINESS FROM YELP

Many of my business clients are thriving on Yelp. Their phones ring of the hook and, today, business is great. The owners, however, are absolutely terrified because so much of their business comes from one , very fickle source. Yelp reviews can literally make or break...